⚽ The world’s biggest stage deserves your best self.

This summer, step inside one of Beverly Hills’ most exclusive beauty and wellness destinations. Tucked away on iconic Rodeo Drive, NEW Lounge is where beauty, wellness, and meaningful connection converge curated for discerning travelers, founders, executives, and global tastemakers visiting Los Angeles for FIFA.

Elevate your experience with our signature services:

• Japanese Lash Extensions, Brows & Lash Lift

• Skin-First Luxury Spray Tanning

• Sculpting Facial

• Pamper & Reset Retreat Experience | June 14 & June 28 (NEW Lounge Beverly Hills)

• Beverly Hills Community Reset | June 26 (Beverly Hills Chamber Headquarters)

Home to the Asian Beauty House of Experts, a curated collective of world-class beauty and wellness specialists. Because true luxury is more than how you look, it’s how you feel, how you restore, and how you show up. Enjoy exclusive FIFA season offers on services, products, memberships, and community experiences until July 10.