About NEW Lounge

Established in 2017, NEW Lounge has become one of the most renowned beauty and wellness brands in Asia. NEW stands for Nails, Eyelash and overall Wellness, as a brand that expertly combines Japanese expertise with outstanding Philippine hospitality. NEW Lounge is a beauty oasis for anyone who truly values personalized self care.

Exploring endless possibilities to become the leader in beauty and hospitality worldwide, our vision is to achieve shared success stories with new and loyal Lash Dolls alike via elite services in lashes, nails, make-up to promote and embrace self care and empowerment. NEW Lounge exists to ignite a new kind of confidence within and empower you to step into the spotlight.

Innovation & Hospitality

NEW Lounge has become a purveyor of lash and nail innovation in Asia. Bringing forth the latest technology and expertise of Japanese techniques partnered with the Filipino warm hospitality, we are passionate in changing the beauty game and making the brand synonymous to premium wellness services.

Core & Values

NEW Lounge always aims to provide only the best services for our community of Lash dolls who find a new kind of confidence while wearing NEW Lounge lashes and nails. We take pride in building lasting and harmonious relationships with all our clients and we value being part of every Lash Doll’s personal milestone.

NEW Lounge will be your second home.

Community & Empowerment

The heart of NEW Lounge can be found in the people who have built the brand from the ground up. From our CEO to the lash and nail techs, we value every member of our organization equally through shared values of respect, inclusivity, loyalty and a safe working environment. NEW Lounge’s people-first principle ensures that our workforce remains dedicated and passionate in extending high quality services as we believe that people should be transformed from within to become a walking representation of the brand.